I have come across so many clients who feel just by developing a website they are done & the Business is set. This is totally a wrong perception. A website is just a stepping stone to take the business to the next level . So let us understand the basic importance of building a website and how a company can optimize it to the best of their advantage . A website owner should be clear in his mind the basic purpose of having a website for his company, organization or Individual .

A website can primarily be build for the following reasons . 

1. Build Trust, Identity & Credibility . 
2. Company Recognition & Branding 
3. Ease of Presentation of Products & Services .
4. Cost Effective approach in reaching out to the Prospects Globally.
5. Finally adapting various Online Marketing Strategies & Techniques available to generate leads through various social platforms such as Facebook , Google , Instagram & many more.

A Business Owner with a professional website should make use of all online techniques to optimize and boost his sales. What does an Organization need to prosper. A healthy turnover & Good Sales. 

For Good Sales you need sufficient LEADS & PROSPECTS to feed your Sales Team.

One can generate appropriate Qualified leads based on his Industry through various Online Marketing Strategies & techniques using Social Platform such as Facebook , Instagram , Google etc. A good visionary company should set aside a Monthly Online Marketing Budget which should be used in generating prospective leads through various Social Platform mentioned above.

Amazon is Amazon today only because all its transaction is purely online. 

A Dormant Website without a proper Digital Marketing Strategy is like a New Car parked in a Shed.